WHAT ARE THE RISKS OF NON-COMPLIANCE WITH DATA PRIVACY LAWS?

Data privacy in today's highly digital world is one of the main concerns for any business or consumer. With various strict data privacy laws around the world, including the General Data Protection Regulation, observance of data privacy compliance by an organization is nothing but very vital in order not to incur severe fines and damages. This artic

A/B testing, or split testing, is one of the most comprehensive and powerful techniques of email marketing aimed at optimization, but its key focus is to improve engagement. This would include two variants of an email, usually the A version and the B version, each providing different elements of a variable; therefore, the best option would be deter